Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

Easter Seals of Southern Georgia has been producing an annual Christmas ornament for 20 years and sees about a $7.50 profit on each one. The organization has become adept not only at marketing its ornaments for optimum donor engagement, but also in choosing designs supporters want to buy.

The organization offers an array of services to people in more than 60 counties, and each year’s ornament design is chosen to reflect something that resonates with local residents. One year it was the home of a local veteran whose annual Christmas light displays had become a nostalgic part of the town’s celebration; another it was a diner where residents, their parents and their parents’ parents had their first dates; another was an image representing the charm of historic Georgia boulevards.