Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why
Nonprofits are using premiums and branded products in myriad ways.
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The round-trip premium
So, besides cruising the local dollar store and scouring trinket and tchotchke catalogs, what can a fundraiser do for new premium ideas with potentially greater life spans? Consider the round-trip premium: a gift that’s not for donors to keep.
Because I’ve received them more than once as a donor, AdoptaPlatoon’s full-sized toothbrush and an American flag on a stick must be successful premium appeals. However, unlike gifts meant for the donor to keep, these two premiums were to be returned with the donor’s signature and contribution, with the promise that they would be placed in a soldier’s care package.
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- Companies:
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Kimberly Seville
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Margaret Battistelli Gardner
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