Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

I’m guessing that round-trip premiums like the toothbrush and American flag had longer shelf lives than many organizations typically see because they can be made into annualized, mission-driven campaigns.

There is one caveat to having donors return premiums to you, however. AdoptaPlatoon used business reply envelopes, so it picked up the tab for postage on returned premiums. If you don’t use a postage-paid return envelope, you’ll want to be sure the “Place Stamp Here” box indicates how much postage the premium requires if more than one First Class stamp.