Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

I also got another interesting item from AdoptaPlatoon: a little box of chewing gum. Although the box of gum showed through a second window on the carrier, rather than being hyped with a “Free Gift” teaser or headline on the letter, the premium was downplayed. It wasn’t mentioned until Page 5 of the letter: “If you liked receiving the small box of gum I enclosed to get your attention, then think of how much more our troops in a war zone appreciate receiving an entire box of goodies from AdoptaPlatoon!”