Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

It struck me a bit like other can’t-quite-throw-it-away items because it was peeking through the window — the kind of premium used to make a point rather than be a gift.

The non-premium premium
Wounded Warrior Project’s acquisition package also used a second window to showcase a mission-based premium that was arguably not a premium: a First Class Purple Heart stamp paper-clipped to the letter/reply.