Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

“Look at it as a fundraiser first and not as an ornament. Focus on designing something that will generate a lot of interest from your audience. That’s what makes Easter Seals so successful; they come up with an idea that will touch the people they are hoping will buy it,” she says. “To try to think of it off the bat as an ornament can be limiting. If someone comes to us with a concept, we can then go back and tell them how best to design it.”