Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

Kirk says designing the ornament is only the first step in creating a successful fundraiser. Proper and provocative marketing is essential! Easter Seals of Southern Georgia has been producing holiday keepsake ornaments for 20 years, and it has learned a thing or two about promoting them.

The new design is announced each year at the beginning of November, and the organization is very careful about keeping it quiet until then. The secrecy helps build anticipation and keeps people chomping at the bit for the ornaments. Same is true with the local media. The organization has nurtured relationships with TV, radio and print outlets, and has partnered with them for coverage of the big reveal (as well as other Easter Seals events).