Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

Fab Premiums We’ve Seen

Everyone hates premiums. Everyone thinks the only donor worth investing in is a high-value, “quality” donor who “gives because of our fine mission and who we are.” And those everyones make a compelling argument. Even donor focus group participants say they don’t want nonprofits to mail them premiums. But giving behavior tells us donors sure do like them.