Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

I can fill up a storage box with the fundraising mail I receive in about a month, depending on how many oversized and dimensional premium packages I get in addition to notepads, greeting cards, wall calendars and other up-front gifts made of paper.

Over the years, some have been real standouts, like the Christmas stocking personalized with a giant “S,” a personalized weekly planner that looked like a little black book and a beaded bracelet with a metal lobster clasp. From another organization, I received a CD of drum songs performed by children and, later, a handy lens cleaner tissue pack.