Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why

One of the biggest challenges with premium programs is the never-ending quest for the new-new thing to replace an offer that inevitably loses its luster over time. Think about it: How many personalized Christmas stockings can one donor possibly need or want? Also factor in how many other organizations catch on and start using your fabulous premium, too, and you’ve raised the bar even higher.