The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Director of Internet solutions, Blackbaud
1. Always segment.
2. Always use multiple channels.
3. Always test.
4. Always follow up quickly.
5. Always say thank you.
President/creative director, McPherson Associates
Plan a huge "Thanks and Preview of 2012 Programs" in early January 2012 for all 2011 donors — and for all prospects, e.g., e-news subscribers who are not donors.
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