The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Fundraising consultant and author, Fired-Up Fundraising
Focus on renewing last year's donors and all your lapsed donors. It's not a great time to go after new donors. And it can cost up to 10 times more to secure a new donor than it does to get a former donor to renew. Look in your donor files for lapsed donors. Add up the dollar value of gifts they've given. After you faint, pick yourself off the floor and go after your lapsed donors with this message: "We love you. We miss you. We want you back!" Who could resist?
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