The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Freelance copywriter and creative strategist
1. Don't cut the acquisition program out of your budget entirely to hit this year's numbers; it's a short-term fix that will cost you (potentially a lot) years out.
2. Don't be afraid to send more appeals; just be sure you have the segmentation right.
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