The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
3. Fix whatever is preventing you from raising more money (messy donor records or the crappy, limping-along database, etc.).
President, Mail Enterprises
Hold on to what works, but always be testing.
Senior copywriter,
1. Know your donor! And remember that he or she is not you. You cannot afford to project your personal feelings, tastes or preferences onto your donor. Empathy — truly seeing through your donor's eyes does more to help build a strong relationship than all the premiums or fancy creative in the world.
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