The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
2. Donors really only want one thing: to feel good about helping you fulfill your mission. Everything you do to enhance that feeling will raise results. Anything you do to dampen that feeling will suppress results.
3. Integration isn't just for media. It's unfortunate that, this late in the game, so many organizations have yet to tear down the silos between development, marketing, online and other departments.
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