The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
My favorite trend right now is ______. I would like to see _____ just go away.
Pamela Barden
I continue to be excited about the fundraising catalog, because it engages donors and it requires nonprofits to be more specific about what it is they do. This does double duty as it helps them build offers and make the case for support. And maybe it is just boredom on my part, but I would like to play taps for the No. 10 white, window envelope. There's nothing about it that says "Open Me" when I take it out of my mailbox. Yes, I know it's cheap, it works, it gets a good ROI, etc. But it also reinforces the "junk mail" stigma of fundraising mail.
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