The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
2. Don't look to save money on the outer envelope of an appeal mailing. No matter what's inside, it's wasted if the envelope doesn't compel the donor to open it.
3. Invest in your star team members. I'm not ready to say the monthly calls from headhunters to top performers will be back in 2012, but as more opportunities open up, quality fundraisers will have options that were absent the last three years. Make sure they know there are growth opportunities right where they are.
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