The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
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President and CEO, Russ Reid
My favorite fundraising trend right now is multichannel fundraising. I would like to see mobile go away — until we can get larger gifts and have the ability to cultivate the donors.
Ted Hart
My favorite fundraising trend right now is people-to-people campaigns. I would like to see unaffiliated, unsolicited direct mail go away.
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Margaret Battistelli Gardner
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