The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Tom Hurley
My favorite fundraising trend right now is a real embrace by many organizations to create true sustainer programs. This approach rewards donor loyalty, stabilizes giving programs and allows organizations to develop real relationships with their donors beyond making constant appeals.
Jeff Jowdy
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