The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Steve MacLaughlin
My favorite fundraising trend right now is multichannel campaigns that leverage online and offline channels. I'd like to see shiny objects just go away. There is still too much preoccupation with tools and tactics without enough focus on the strategy and outcomes.
Richard McPherson
My favorite fundraising trend right now is online aggregators like Kickstarter. I would like to see boring, dated annual reports just go away.
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