The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
What do you anticipate as we head into 2012?
Pamela Barden
Nonprofits, especially small ones, are going to continue to look for the "holy grail" somewhere in online fundraising. There's so much attention being invested online, and figuring out how to monetize social media remains a focus. I don't see this changing. What I do see changing is nonprofits getting more balanced, adding back some offline activities that were scaled back in the lean years. Figuring out the right mix is essential, as is adjusting that mix as needed to fit the ever-changing reality. This means more midterm adjustments to long-term plans.
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