The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
President, Jean Block Consulting
1. Promote your successes and outcomes.
2. Link the donor to outcomes of his gift.
3. Focus, focus, focus on the benefits to the donor — no sob stories!
4. Learn the value of the You:Me ratio in ALL fundraising.
Creative director, TrueSense Marketing
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