The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Richard McPherson
A brutal election year will create an appetite among donors for messages that offer unity through shared vision and "can-do" hope, not messages that whine about organizational need.
Gail Perry
Hope, hope, hope that things will stabilize. But I'm afraid that the New Normal is with us for a while. I anticipate that the nonprofits who are smart and strategic will get the resources they need. The ones that are not willing to change and invest will be the ones who fail.
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