The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
Jeff Schreifels
Great things. More and more, I believe people are waking to the idea that they have to create personal relationships with their donors. Whenever this happens, incredible things begin. I see it over and over.
Willis Turner
Continuing uncertainty, both in regular giving and return on investment in social media. Yes, people might want to be your Facebook friends; they may even want you to tweet them. But just because they opt in doesn't mean they'll give in the future.
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