The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
1. Rapid response: In today's wired world, people expect immediate answers. When donors get in touch, one should try their best to respond quickly and answer the donor's inquiry. Donors appreciate this, and it helps further the conversation.
2. Listen: It's the hardest thing for us to do because we have so much to say about our organization. But sometimes, it's best to just listen to what the donor is saying. You may pick up a nugget or two that will be valuable for future communications.
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