The Right Moves

3. The times they are a changin': Old school — aka direct mail — may still be king. But e-mail, Web, social media and mobile are creeping ever closer. Get on the bandwagon before it's too late

Duke Haddad

National senior director 
of philanthropy, 
Make-A-Wish Foundation of America

1. Fundraisers need to stay sharp and always be on top of their game.