The Right Moves
To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers.
2. Be focused, positive and highly ethical.
Principal and president, Non-Profit Group, DMW Direct
1. You must acquire more donors than you lose every year, or you begin an unstoppable slide. For most direct-response programs that means adding mail-acquired donors.
2. Donors give to meet their needs, not yours. Communicate with them about their passion, not your mission. Show donors that your efforts help fulfill their dreams.
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