'I Would Like to See Mobile Go Away.' He Said What?

Kimberly Seville
Freelance copywriter and creative strategist
My favorite fundraising trend right now is too hard to pick. I would like to see the silver-bullet mentality just go away.

Willis Turner
Senior copywriter, Huntsinger & Jeffer
My favorite fundraising trend right now is the focus on donor retention. I would like to see continually upping the premium ante in acquisition just go away.