Fundraising professionals share their favorite & least favorite trends

By Margaret Battistelli Gardner

So what do think? Read through their answers, then let us know if you agree or disagree. And fill in the blanks yourself so we can share your answers with our readers.

Pamela Barden
President, PJBarden Inc.
I continue to be excited about the fundraising catalog, because it engages donors and it requires nonprofits to be more specific about what it is they do. This does double duty as it helps them build offers and make the case for support. And maybe it is just boredom on my part, but I would like to play taps for the No. 10 white, window envelope. There's nothing about it that says "Open Me" when I take it out of my mailbox. Yes, I know it's cheap, it works, it gets a good ROI, etc. But it also reinforces the "junk mail" stigma of fundraising mail.