'I Would Like to See Mobile Go Away.' He Said What?

Richard McPherson
President/creative director, McPherson Associates
My favorite fundraising trend right now is online aggregators like Kickstarter. I would like to see boring, dated annual reports just go away.

Gail Perry
Fundraising consultant and author, Fired-Up Fundraising
I don't like trends because they seem to be the new, bright, shiny object that people hope will rescue them from having to do the hard work of fundraising. That said, I like the new trend toward everything happening online. I would like to see trying to raise money from special events just go away.