Pssst … Don’t Tell the Big Guys

I have a secret. No, not “The Secret” — Oprah’s recent favorite book. This is a secret that I only want to share with smaller nonprofit organizations. So keep it to yourselves; we don’t want the big guys to know we’re on to them.

The secret is that nonprofits of all sizes can conduct their fundraising programs in the very same way as the biggest and most successful organizations in the world. To be clear, we’re talking about the way you conduct your program; raising the same amounts of money as the larger organizations is something I can’t promise.