Pssst … Don’t Tell the Big Guys
We’re on to all their fundraising secrets.
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How you can do it:
• For direct-mail campaigns, use variable laser copy to test lots of things: a different P.S., different gift ask amounts, keywords within a letter, a more religious tone vs. less religious, etc.
• For e-mails, test the items above as well as when you e-mail. Try before a mailing then try after a mailing.
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- Companies:
- Newport ONE
Benjamin Borne
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