Pssst … Don’t Tell the Big Guys

• For direct mail, look for gang-run opportunities. Large mailers constantly are producing proven, effective mail pieces and getting economies of scale that yield low per-piece costs. Enlist your agency to design a mail piece that can be produced with one of these larger production runs, and you’ll likely get an upscale mail piece at a low price. (There might be plate and/or set-up charges, but not enough to offset your savings).