Pssst … Don’t Tell the Big Guys

• Save money on materials. Stick with two colors on print components. Consider printing for more than one mailing at a time. Slit and nest your letter and reply slip instead of matching. Get economies of scale or contract pricing.

At the risk of spoiling Oprah’s favorite book, “The Secret” suggests that to obtain anything in life, all it takes is visualizing exactly what you want. I’m not suggesting that fundraising like the larger organizations is a matter of visualizing; however, changing your mind-set is part of the process.