Pssst … Don’t Tell the Big Guys

PLANNING

A nonprofit organization will be fundraising as long as it is in existence. It’s for just this reason that large nonprofits think, strategize and plan all aspects of their fundraising activities with a “big picture” view.

Fundraising is seen as an investment, with almost equal focus on the future as there is on the present. All areas of the organization play specific roles in the fundraising plan. From the board down to the volunteer corps, the more departments that think and function in synergy, the more successful the fundraising program will be.