Pssst … Don’t Tell the Big Guys

UTILIZE RESOURCES

Nonprofits of all sizes have fundraising resources at their disposal. The key is to use them for all they’re worth. In this case I’ll focus on the biggest resource you have: the donor file. If, for example, Special Olympics’ fundraising strategy was to mail every donor name on its file or call every name on its telemarketing list each time it conducted a campaign, I can assure you that its annual revenues would not be what they are now. Managing and maximizing donor effectiveness can mean the difference in thousands (even millions) of dollars each year for these organizations. The same is true for you.