Pssst … Don’t Tell the Big Guys

• Rent and exchange your file. It is a misconception that allowing your donor file to be used by other organizations will anger your donors. If done properly, sharing your file will provide another source of income and make available good lists that you might not otherwise have access to.

• Communicate with your major donors in a different and more personal way. Call them, send handwritten letters, thank them, invite them to events, and let them in early on news and announcements.