Pssst … Don’t Tell the Big Guys

• Employ an inexpensive, but seamless and focused multi-channel fundraising campaign. Have volunteers make telemarketing calls, utilize inexpensive e-mail blast software or, if your e-mail file is small, send individual e-mails.

LEARN

One thing is for sure: The big nonprofits don’t have their fundraising programs in cruise control. Testing, changing and improving is a way of life for these behemoths. Just about every decision made when conducting a campaign will be measured or analyzed to provide valuable information for future efforts. Testing doesn’t come without cost, but there are ways to test that minimize expense and still provide valuable information.