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The holidays are also an important time of year for the fundraising industry, since giving is on everyone’s mind. The giving public sees the face of an organization. People see its brand. They see the work it does. But what they don’t (or rarely) see are the fundraisers behind the organization’s success. Their gifts show an appreciation of the work the fundraisers do to make the organization’s efforts possible, but they don’t know the faces, the names behind it.
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Margaret Battistelli Gardner
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