A Look Back — and Forward

Jill Murphy, membership manager, Association of Government Accountants
Fundraising was really rooted in direct mail. E-mail was still an unknown, and while Jo Sullivan and I tried to get the ball rolling on mobile, that was still a few years away. We won’t even broach social media because it wasn’t around for the most part — although I did have someone do an article in the DMANF Journal called “We’ll meet you at MySpace” in [2006], and that was way out there.