A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
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Jill Murphy, membership manager, Association of Government Accountants
Fundraising was really rooted in direct mail. E-mail was still an unknown, and while Jo Sullivan and I tried to get the ball rolling on mobile, that was still a few years away. We won’t even broach social media because it wasn’t around for the most part — although I did have someone do an article in the DMANF Journal called “We’ll meet you at MySpace” in [2006], and that was way out there.
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Margaret Battistelli Gardner
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