A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
MacLaughlin: Almost everything. But the things that haven’t changed are probably still the most important things to pay attention to. Donors want to be engaged, not just asked for money. The right message at the right time to the right donor still works. Testing is still the best way to improve your direct- and digital-marketing results.
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