A Look Back — and Forward

Barden: There is a lot of help in terms of digital, but now nonprofits have to focus on separating the wheat from the chaff. It is challenging to know what’s worth investing in and what is just a quickly passing fad. There is also a lot of excitement about some digital tools that haven’t really proven financially stable. Fundraisers have more to distract them from their real job of raising money. Some of the methods that still are core are not “sexy,” and that continues to create friction in terms of where to invest time and money.