A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
Kirchoff: More tools, proliferation of online as a channel (beyond websites and e-mail, which were still new for many in 2003), use of DRTV for fundraising outside of child sponsorship. But despite the naysayers, mail is still here!
Grow: Now there’s a wealth of information available online for fundraising professionals! The problem is weeding through the muck and getting to the best — that’s what I try to do with my weekly e-newsletter and why I regularly rely on FundRaising Success, The Agitator and SOFII.
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