A Look Back — and Forward

Kirchoff: More tools, proliferation of online as a channel (beyond websites and e-mail, which were still new for many in 2003), use of DRTV for fundraising outside of child sponsorship. But despite the naysayers, mail is still here!

Grow: Now there’s a wealth of information available online for fundraising professionals! The problem is weeding through the muck and getting to the best — that’s what I try to do with my weekly e-newsletter and why I regularly rely on FundRaising Success, The Agitator and SOFII.