A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
The good news was that even though consumer confidence had declined, consumer spending had not yet taken the same nosedive. We advised our clients about the importance of staying flexible and fluid. Big words to the wise were, “… having (less) mail out there raises more money than no mail at all” as we spoke of shrinking list universes as a result of decreased mail after 9/11/2001.
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