A Look Back — and Forward

Grams: Integrated direct marketing has been all the buzz for most of the decade. And monthly giving (although HRC has had its monthly giving for nearly two decades). I think the telemarketing landscape is very different today than it was. Goodbye Myspace; hello Facebook.

Kirchoff: Focus on data has gotten much better. The notion that we are targeting the right audiences with the right message has proven critical in the tougher environment where you can no longer mail a paper bag and make money. Disappeared — mostly large-format and dimensional mail because of postal rate changes. And also fax machines.