A Look Back — and Forward

Grow: One of the first books that I read was “Relationship Fundraising” by Ken Burnett. It made a huge impact on me, and I think that the whole concept of relationship fundraising — focusing on your donor and what they’re accomplishing through you — is vital to an organization’s overall health.

We’re seeing less of the traditional galas and golf outing fundraisers, more of a focus on the donor as an individual. With all that’s been written in the past few years, nonprofits are finally giving more thought to their back-end stewardship systems.