A Look Back — and Forward

But what I’m really excited about is how nonprofits are beginning to embrace an organizationwide culture of
philanthropy.

Peters: More and more charities are getting fed up with “cost of fundraising,” particularly when measured not as the cost to raise money but rather as the ratio of fundraising costs vs. program costs, and are ignoring those who criticize them when they are investing in their own growth, particularly after the recession.