A Look Back — and Forward

Is there anything going on in fundraising today that you never would have imagined 10 years ago?

Jeff Jowdy, president, Lighthouse Counsel
The discussion on effectiveness versus efficiency — a welcome dialogue!

MacLaughlin: I would not have imagined there’s still such raucous debate over what constitutes best practices vs. tribal knowledge. To thank or not to thank? To quickly thank or to take your time? To use First Class postage or not? To rely on RFM [recency, frequency, monetary] or not? To e-mail and send physical mail or not? Many of these things are known knows and are fundamental practices for just about every nonprofit organization.