A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
Church: That we would still be saying that direct mail is on the way out as a reliable source of income.
Barden: The declining retention rates surprise me a bit because that was something I was always laser-focused on. It seems that too many nonprofits have been wowed by the shiny new things and forgot to pay attention to the basics for survival.
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