A Look Back — and Forward
Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.
MacLaughlin: I predict a significant performance gap between organizations that have embraced donor-centric fundraising using multichannel engagement and those that have continued along with how they have always done things. We are now living in the age where outcomes trump outputs. The organizations most likely to thrive in the next 10 years will have invested in this way of thinking.
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